The new Guinness beer ad “The Tipping Point” is all about toppling. To produce this unique commercial the production company of Guinness contracted the world record holder in domino [...]

The new Guinness beer ad “The Tipping Point” is all about toppling. To produce this unique commercial the production company of Guinness contracted the world record holder in domino toppling.

In cooperation with top director Nicolai Fuglsig (also known of the colourful Sony Balls commercial) this commercial has been prepared and shot in the village of Iruya in the beautiful Andes mountains of Argentina. Weijers Domino Productions assisted the director with the domino art direction and the technical team prepared about 600 props to make them suitable for the spectacular domino-effect. Weijers Domino Productions also set up the opening scene and the several props in the streets of Iruya.

Weijers Domino Productions b.v.

Weijers Domino Productions is a unique and professional communication and production company specialized in large scale domino productions for the television and corporate market.

Read more about our comapny:
www.dominodomain.com